Web marketing ideas

Use E-mail Testimonials on Your Web Page

The "third-party sell" also works online. Use testimonials on your Web Page (along with the individuals' e-mail addresses) to build your product/service credibility.

Postcard "Net"working

Many of your clients may have access to the World Wide Web. Make a list of your clients' specific industries, target markets and hobbies. Use one of the WWW powerful search engines to research WWW sites that fit these categories. Make note of the site addresses (or URLs). Print up postcards that leave blank spaces for the recipient's name and the site URL. Handwrite the client's name and the URL address in the empty spaces on the postcard and mail it off. Letting your clients know of interesting sites on the Web is a good way to keep in touch every 30 days while providing useful information.

Marketing on the Web: Less Means More

If you are selling products and services through the World Wide Web, take a good look at your pricing. A recent survey suggests that the majority of Internet users expect the cost of a product to be less expensive online than in a retail shop. People have the perception that it is relatively inexpensive to advertise on the Web - no middleman, no expensive print marketing expenses such as brochures or display ads - and that these savings should be reflected in online pricing.

The Web Can Rev Up Name Awareness

Remember - the typical mindset of consumers is: if they haven't heard of you, you can't be any good. Remedy this both online and offline. Subscribe to Internet mailing lists and newsgroups. Participate by posting constructive answers to messages. A client of ours who sells allergy and asthma-related supplies and equipment spends a few hours every evening posting answers to questions online. With each answer he includes his company "signature", which directs individuals to his company Web Page Catalog. Requests for his traditional print catalog have soared and he receives orders every day via fax and telephone as a result of sharing his expertise online.

Newsletter Library on the Web

Stop by The Newsletter Library. You'll find a comprehensive list of topics that represent more than 11,000 newsletters, many pertaining to business, advertising and marketing. You can receive a sample copy of any newsletter absolutely free, with no obligation. If you publish your own newsletter, here's the place to go to see if yours can be included on the list.

Get Your E-mail Message Read!

When posting e-mail messages to a mailing list or newsgroup, don't forget to put a "teaser" in the subject line that attracts attention. One that raised our curiosity was "DON'T GET MARRIED..." It referred to a message in the body of the e-mail that stated "...until you've seen our wedding invitations!" Clever printer!

Use An e-mail Signature for More Business

Use a "signature" at the end of all your e-mail correspondence that gives the reader important contact information about you and your company. This is especially important when you are posting to newsgroups and mailing lists. Your signature acts like an "ad" at the bottom of each message.

Here's a sample of a signature:

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gillINC. - Contact: Mary Gillen/Andy Attiliis

e-mail: jacgill@idsonline.com or andya@cais.com

Telephone: 703-339-7400 / 703-759-4283

Web Page: http://www.ideasiteforbusiness.com


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E-Mail Newsletter Can Help Draw More Folks to Your Web Site

E-mail is a very effective communication tool and smart marketers use it to continually draw attention to their Web sites. Many marketers change their Web site content every week and publish a weekly e-mail newsletter that is sent to clients and prospects to inform them of the latest Web site offerings. If you don't have the time or staff to publish weekly, shoot for once a month. Offer those who visit you on the Web the chance to sign up for the newsletter via e-mail through your site. And most of all...make sure your Web site content is interesting and useful...the kind of stuff that keeps people coming back for more.

TITLE and META Tags Are a Must for Your Web Site

Many of the major search engines, such as Alta Vista, give you a chance to control how your Web Site is indexed through the use of META Tags. Make sure your Web Designer uses the TITLE and META Tags to specify your Site title, additional keywords to index and a short abstract. TITLE and META Tags are placed at the beginning of your Web Page document before the tag.

Once these tags are placed in the document and you submit your site to Alta Vista, the search engine will search your site and index both fields as words. It will also return the description with the URL.