Web marketing ideas
Use E-mail Testimonials on Your Web Page
The "third-party sell" also works online. Use testimonials
on your Web Page (along with the individuals' e-mail addresses)
to build your product/service credibility.
Many of your clients may have access to the World Wide Web. Make
a list of your clients' specific industries, target markets
and hobbies. Use one of the WWW powerful search engines to research
WWW sites that fit these categories. Make note of the site addresses
(or URLs). Print up postcards that leave blank spaces for the
recipient's name and the site URL. Handwrite the client's name
and the URL address in the empty spaces on the postcard and mail
it off. Letting your clients know of interesting sites on the
Web is a good way to keep in touch every 30 days while providing
Marketing on the Web: Less Means More
If you are selling products and services through the World Wide
Web, take a good look at your pricing. A recent survey suggests
that the majority of Internet users expect the cost of a product
to be less expensive online than in a retail shop. People have
the perception that it is relatively inexpensive to advertise
on the Web - no middleman, no expensive print marketing expenses
such as brochures or display ads - and that these savings should
be reflected in online pricing.
The Web Can Rev Up Name Awareness
Remember - the typical mindset of consumers is: if they haven't
heard of you, you can't be any good. Remedy this both online and
offline. Subscribe to Internet mailing lists and newsgroups.
Participate by posting constructive answers to messages. A client
of ours who sells allergy and asthma-related supplies and equipment
spends a few hours every evening posting answers to questions
online. With each answer he includes his company "signature",
which directs individuals to his company Web Page Catalog. Requests
for his traditional print catalog have soared and he receives
orders every day via fax and telephone as a result of sharing
his expertise online.
Newsletter Library on the Web
Stop by The Newsletter Library. You'll find a comprehensive list
of topics that represent more than 11,000 newsletters, many pertaining
to business, advertising and marketing. You can receive a sample
copy of any newsletter absolutely free, with no obligation. If
you publish your own newsletter, here's the place to go to see
if yours can be included on the list.
Get Your E-mail Message Read!
When posting e-mail messages to a mailing list or newsgroup, don't
forget to put a "teaser" in the subject line that attracts
attention. One that raised our curiosity was "DON'T GET
MARRIED..." It referred to a message in the body of the e-mail
that stated "...until you've seen our wedding invitations!"
Use An e-mail Signature for More Business
Use a "signature" at the end of all your e-mail correspondence
that gives the reader important contact information about you
and your company. This is especially important when you are posting
to newsgroups and mailing lists. Your signature acts like an "ad"
at the bottom of each message.
Here's a sample of a signature:
Visit our site to view 206 Marketing Ideas
gillINC. - Contact: Mary Gillen/Andy Attiliis
e-mail: email@example.com or firstname.lastname@example.org
Telephone: 703-339-7400 / 703-759-4283
Web Page: http://www.ideasiteforbusiness.com
Visit our site to view 206 Marketing Ideas
E-Mail Newsletter Can Help Draw More Folks to Your Web Site
E-mail is a very effective communication tool and smart marketers
use it to continually draw attention to their Web sites. Many
marketers change their Web site content every week and publish
a weekly e-mail newsletter that is sent to clients and prospects
to inform them of the latest Web site offerings. If you don't
have the time or staff to publish weekly, shoot for once a month.
Offer those who visit you on the Web the chance to sign up for
the newsletter via e-mail through your site. And most of all...make
sure your Web site content is interesting and useful...the kind
of stuff that keeps people coming back for more.
TITLE and META Tags Are a Must for Your Web Site
Many of the major search engines, such as Alta Vista, give you
a chance to control how your Web Site is indexed through the use
of META Tags. Make sure your Web Designer uses the TITLE and META
Tags to specify your Site title, additional keywords to index
and a short abstract. TITLE and META Tags are placed at the beginning
of your Web Page document before the tag.
Once these tags are placed in the document and you submit your site to Alta Vista, the search engine will search your site and index both fields as words. It will also return the description with the URL.