Do Away With "Junk" Faxes
You may be doing yourself and your business an injustice by sending
unsolicited "junk" fax flyers to prospect lists. We've
had more business people tell us that they don't even read them
because they "look a mess." Many business people wouldn't
even consider doing business with any company that sent a junk
fax because it makes them angry. Main reason: it wastes fax paper.
Discretion Is the Better Part of Faxing
Did you know that it's illegal in some states to send an unsolicited
fax to someone? Yes, it's true. Here in the state of VA you can
be fined $200 for each fax sent. We suggest you check the legalities
in your location before you start faxing to folks you don't know.
Many of our clients do their prospecting in person or over the
phone first, then ask the question, "May I put you on our
fax newsletter list?" Each fax newsletter also includes a
statement that the client will be taken off the fax newsletter
list immediately if they request it.
Use Your Fax Cover Sheet to Attract More Business
Most business folks use a standard fax cover sheet. A fax cover
sheet can also be used as a marketing tool. Redesign yours to
draw attention to special benefits of your products and/or services.
For the customers you fax frequently, dedicate space on your fax
cover sheet to show how your services and products can benefit
their types of businesses. Change this message often. You can
also include information about monthly product specials or limited-time
offers on specific services.
Ordering By Fax - Part 1
If your customer/prospect has a fax machine, you have a potential
sale. Just remember that every extra step required for the customer/prospect
to make when ordering decreases the response rate. Prospects/customers
appreciate the convenience of ordering by fax (no being left on
hold, no voice mail, no envelopes, no stamps, etc.) Fax orders
save business time and phone expense for both the customer and
the company. It also cuts down on human error. How can you incorporate
fax orders into your business?
Ordering By Fax - Part 2
Providing a toll-free fax number can help increase your orders. Make sure your fax order form is designed so there is enough space for the purchaser to write comfortably and legibly. Always send a fax confirmation notice for every order you receive and process.